An Open Letter to the New Small Business Owner

Dear New Small Business Owner,

You did it – you’ve always wanted to be your own boss and make your own hours; you now own your own business! You are now a pillar in your local professional community, a branch off the tree that is your industry, and an inspiration to up and coming entrepreneurs – that’s quite the resume!

As you pause to take a breath and begin surveying the new space that will soon become your livelihood, you realize that you have many tasks to complete before that first day you open your doors. You know that you own this business. You know what hours you will be working. You know your location and new contact information. You know that you want to offer a promotion the first week you are open to help engage new customers to walk in the door, but how are you going to make sure that your mother isn’t the only person to walk through those doors your first day open?

Cue my entrance from stage right.

Hi, I am a Graphic Designer, a.k.a. your Creative Fairy Godmother, but most of my friends call me Amanda. Let me help you talk through the ideas you have in mind about how you want your new professional logo to look (see 3 Reasons Why You Should Invest in a Professional Logo Design). Tell me your business hours, address and contact information so I can design business cards that you can hand out at that networking event you’re going to next week. Send me the promo code you are going to use the first week that you’re officially open so I can design some posters to help get the word out to potential new customers. Tag me in to help you with the creative branding so you have the time to run the business of your dreams. Let me help design advertisements and social graphics to spread the word about your business or cause so you have time to be out and about pursuing your passion and making a difference in your professional community. I am only one email or call away, and I am so excited to work with you and get started on your new professional journey.  

So my friend, I know you must be exhausted from your first few days of setting up your new space for opening day, so if you only take away one thing from this letter, I hope it’s that you submit your vacation request to that boss of yours at least a month in advance this year!