3 Reasons Why You Should Invest in a Professional Logo Design


You know what they say about first impressions, right? When you’re meeting someone for the first time, whether it’s a job interview, meeting a new employee, or your brother’s new girlfriend, you never get a second chance to make a first impression. In today’s world, we have the opportunity to use digital characters such as emojis, memes and even our own virtual avatars to identify ourselves online. Since you do not have the option to firmly shake the hand of your potential new boss, hand over your business card to a new employee, or compliment Charlotte’s shoes after dinner from behind a screen, how you choose to portray yourself online is the first impression you are giving to a potential client or your competition.

1. Your logo is your identity. 

“Dress how you want to be addressed.” Ask yourself, what do I want someone to remember about me? How do I want to be perceived? A professional logo design can help tell those answers to new customers.

2. Logos are the foundation of your business branding.

Your logo is going to be a part of all your business assets – a header image on your website, an icon on your business cards and email signatures. It sets the tone for your business, provides an opportunity for you to creatively show off your industry knowledge, and to target a certain audience. Having a clean, professional logo will set yourself apart from the amateurs in your field.

3. Logos live long lives. 

Now that you have your business logo as a component of your email signature and as a staple on your website, it’s time to incorporate it into other channels: promotional materials, t-shirts, pens, Frisbees – any type of “swag” that compliments the tone of your brand and is an engaging way to get the word out about your company.      

Have you already opened a new window to your website to look at your current logo? Do you have a goal of having a website in the near future and want to have a strong logo that captures the attention of your new customers? It’s time for you to refresh your current logo or spend some time jotting down a few ideas about what you want your first logo to embody (click here for some inspiration from my logo portfolio!). When executed correctly the first time, there’s no need to worry about needing a second chance for that first impression.